Mark was clearly the most expensive one out of the four content-marketing authors we hired for our new project. Yet he is the one we’ll keep on working with, because the quality of his articles is at a completely different level. He’s not “just” writing superficial texts including the wanted keywords, but also includes thorough research, proposes his own ideas and performs his own analysis of what to write about to promote our product.
With every article he understands better what we’re looking for, so there’s less need for follow-up and revisions. It’s great to have someone who shows initiative and that we trust, so the time we spend on follow-up and revisions is kept at a minimum. If you’re worried about costs give Mark a try at three or four articles, and you’ll quickly see if the extra cost is worth it in your particular case. It definetely was for us. Highly recommended.